To fasten the development of Tourism Industry in Meghalaya. Promote Meghalaya as a destination in overseas & in the domestic market through joint public/private sector initiatives.
To provide training and development opportunities for the members and their employees and also to provide training to the local community and employment of local community.
To help protect and conserve the culture, tradition and environment of the region.
To ensure better services and facilities to the tourists and maintain a reputable standards in the tourism industry through education and training of the members and their employees.
To have a cordial relationship with the government agencies and conduct various training programs for tour operators and their staff.
To cooperate, affiliate or act in consent with any other association, company or body to assist in or facilitate the fulfilment of the objectives of the Association.
To ensure support and co-operation amongst the members. Maintaining good relation with other association in the travel and tourism industry for ensuring that the industry as a whole achieves a higher political profile.
To do all such things which are incidental or conducive of the attainment of the Objectives where such action does not contravene legislation whether local or National.
To discourage unfair competition without in any way interfering with the initiative and enterprise based on fair trading.
To improve press coverage and media profile of Meghalaya.
To adjudicate and settle any differences which may arise among the members whenever its arbitration is required by both parties concerned.